A Home From Home

Casa Ferrari has long represented a home-from-home for Ferrari clients – a place to relax and be immersed in the three souls of the Prancing Horse: racing, sports cars and lifestyle.

Translating as ‘House of Ferrari’, Casa Ferrari has welcomed select guests into a sanctuary of calm at automotive events from Le Mans to Pebble Beach, and has a permanent location in the exclusive Xintai 1920 Mansion in Shanghai.

In the last year, the concept has evolved to include standalone events in European locations synonymous with luxury such as St Moritz, Monte Carlo, Forte dei Marmi and Mallorca.

Step into the world of the Prancing Horse with Casa Ferrari in Europe's most desirable locations

‘We wanted to bring Casa Ferrari to destinations where our clients and prospective clients already spend time, and where they can enjoy moments that reflect their lifestyle and experience the spirit and values of Ferrari,’ explains Reno De Paoli, Head of HUB Europe and Africa.

Attendance is by invitation through the dealer network and Ferrari partners, with guests welcomed into an ultra-exclusive luxury world of hospitality and tailored experiences – sometimes to enjoy their first experience of the Prancing Horse.

Exclusive destinations, luxury hospitality and test drives on scenic routes – Casa Ferrari is a truly immersive experience

Common threads run through each event, such as exclusive venues, fine dining, curated collections of Ferrari Lifestyle, and test drives of the latest Ferraris on spectacular scenic routes. But the format is also flexible to adapt to clients’ busy lifestyles, and to capitalise on the breathtaking environments of each location.

At the St Moritz Ice Festival last February, Casa Ferrari exemplified the breadth of possibilities. In between relaxing and networking in the Kulm Country Club, participants were able to enjoy their own Ferraris on a frozen lake as part of the Corso Pilota driving school – an F50 and GTO among them – and experience the latest Ferraris on challenging test routes.

In a venue overlooking the Mediterranean Sea and famous harbour of Monte Carlo, Hypersail Team Principal Giovanni Soldini gave an exclusive presentation of the new Ferrari Hypersail project and recounted exploits from his incredible ocean racing career.

A Casa Ferrari guest takes to the ice with the Corso Pilota driving school in St Moritz

Casa Ferrari guests have enjoyed yoga in Monte Carlo, beach activities in Forte dei Marmi, and heard fascinating insights from Le Mans winner Robert Kubica, Ferrari Chief Design Officer Flavio Manzoni and Test Driving Manager Raffaele de Simone.

The success of the last 12 months ensures Casa Ferrari will once again visit luxury destinations across Europe for 2026. The calendar begins with a return to the St Moritz Ice Festival in March, immersing more clients and prospective clients in the world of Ferrari – and creating memories to last a lifetime.