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Ferrari logo

    PERSONALIZATION PROGRAMME

    Build your own Ferrari

    In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes. Nowadays Ferrari offers its customers a range of programmes that enable every last detail of their car to be tailored according to personal taste, using the Configurator tool first and foremost, before selecting one of Ferrari’s special customisation programmes to meet their requirements.
    Choose a model and build your own
    Customisation opens new spaces
    The Atelier Ferrari is a special studio to which all of our clients may come to make their Ferraris even more unique and moulded to their personal tastes.  Designed to ensure the client feels absolutely the centre of attention, the Atelier is a truly exclusive, sophisticated space where our guests can create their very own bespoke car with the assistance of a team of experts.

    The exclusive Ferrari programme for those customers who want to customise each element of their car for a perfect fit.

    Tailored specifically to the requests of each client

    Ferrari Tailor Made is the exclusive Ferrari programme for those customers who want to customise each element of their car for a perfect fit, creating an unmistakable, one-of-a-kind vehicle which reflects their personality and tastes. 

    All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.

    The Tailor Made programme continues the tradition that began in Maranello back in the 1950s and grew over the years that followed. This was the era in which every car was personalised to suit each customer, with an extensive range of fabrics, leathers, woods, colours and finishes to choose from, creating truly unique, “tailor made” Ferrari masterpieces to meet the requirements of the most passionate and imaginative buyers of that period. Today, the choice of materials, workmanship and colour shades is unlimited, courtesy of the tireless research conducted by the Ferrari Design team in this area, using the values of the brand – passion, innovation and elegance – as a key point of reference. 

    This expression of creativity and character leads to the creation of truly original Ferrari cars, destined to gain increasing prestige and value over time.

    All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.
    THE CUSTOMER AT THE HEART OF THE CREATIVE PROCESS

    The Tailor Made programme is directed at a limited number of buyers, each assisted by a team of experts led by a Personal Designer, who is tasked with ensuring that each and every element of the car is unique, whilst upholding the traditions and prestige that epitomise the Ferrari brand.


    The programme includes a customer visit to the Tailor Made centres in the Maranello facility or the Shanghai and New York  branches: at these design studios, buyers can choose and touch the materials that they wish to use, selecting the samples themselves. During this meeting, the designer interprets the desires of the customer, presenting a range of potential configuration suggestions and showing a real-time virtual preview of the car.

    All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.
    Three collections are available as a starting point for the Tailor Made Programme, and each is closely connected to Ferrari’s DNA
    These collections – Scuderia, Classica and Inedita – reflect the sporting soul, the heritage and the innovation of the brand respectively. Ferrari customers can then take inspiration from one or more of these collections, adapting the various elements according to their tastes. Customers are given maximum freedom of choice with regard to the combinations they use, enabling an unprecedented level of exclusivity to be achieved, with a range of new solutions and innovative materials to choose from – the result of continuous experimentation and the influence of new trends from outside the automotive industry.
    Racing has always been an essential part of Ferrari’s DNA, this world pays tribute to it with a series of exclusive materials, including rubberised leather, technical fabrics, Kevlar® and hi-tech microfibres, carbon-fibre trims, matt and satin finish metals.