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    PERSONALIZATION PROGRAM

    CREATE YOUR OWN FERRARI

    In the early days, Ferrari clients had huge freedom of choice in terms of fabrics, leathers, woods, colours and finishes, resulting in some genuinely one-off creations tailored minutely to individual tastes and desires.

    Today Ferrari maintains this tradition, offering a range of programmes that enable every last detail of clients’ cars to be tailored according to their personal taste using the Configurator Tool, before selecting one of our special customisation programmes to meet their individual requirements.

    Choose a model and build your own
    A space to create uniqueness

    Atelier Ferrari is a special studio for clients to visit to make their car even more unique, and mould it to their personal tastes. The Atelier is a sophisticated environment with a wide selection of materials and accessories available to see and feel. It is designed to ensure the client is the centre of attention, providing all the inspiration they need to create their very own bespoke car assisted by our team of experts.

    Ferrari Tailor Made - Ferrari Roma

    YOUR CAR, YOUR PERSONALITY

    Personalise every element to match your character

    TAILORED SPECIFICALLY TO EACH CLIENT’S REQUESTS

    Ferrari Tailor Made is the exclusive programme for customers who wish to personalise each element of their car to create a one-of-a-kind Ferrari that reflects their requirements and tastes.

    All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.
    A PROUD TRADITION

    The Tailor Made programme continues the tradition that began in Maranello in the 1950s when every Ferrari sports car was bespoke. The extensive range of materials and finishes on offer led to some remarkable one-off “Tailor Made” masterpieces meeting the desires of the period’s most passionate and discerning clients. 

    Today, the choice of colours, materials and craftsmanship is almost unlimited due to the Ferrari Design Team’s tireless research. Passion, innovation and excellence always characterise their work.

    This expression of unlimited creativity leads to some of the most truly original Ferrari cars, destined to gain increasing prestige and value over time.

    All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.
    THE CLIENT IS ALWAYS AT THE HEART OF THE CREATIVE PROCESS

    The Tailor Made programme serves a limited number of clients per year, assisted by their own Personal Designer and a team of experts to ensure that each and every element of the car is uniquely specified, whilst upholding the traditions and prestige that Ferrari is renowned for.

    All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles. In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.
    To showcase the potential of the Tailor Made programme, Ferrari presents a one-of-a-kind Roma Spider. Born of the quest for the finest sustainable materials in Europe, this Tailor Made Ferrari Roma Spider epitomises customisation, excellence and innovation in every detail.
    A JOURNEY TO PERFECTION
    The journey – the central theme of this Ferrari Roma Spider Tailor Made project – was the inspiration behind component development and the search for special materials. The start and end point: the Maranello headquarters of the Prancing Horse.
    ON THE PATH OF EXCELLENCE

    The craft of innovation is seen in the seats, which feature handcrafted fabrics combined with a yarn made from recycled tyres, and in the laser-finished aluminium details – the shield on the wing and the compass rose and geographic coordinates of Maranello etched on the bonnet.

    Recycled aluminium is already used in certain components of the twin-turbo V8 engine to achieve high performance with lower environmental impact. With the finish of this Roma Spider, Ferrari has gone a step further with elements that include chrome-free Nappa leather, certified-origin wood for the tonneau cover, and parts made of recycled sand from the casting processes in our factory.

    Ferrari Roma Spider - Tailor Made
    THE SIGNATURE DETAILS
    The journey theme runs through every detail of this Tailor Made Ferrari Roma Spider, from a special edition of the famous Montblanc Meisterstück pen to the elegant, recycled leather logbook, duffel bag and trolley case.
    Ferrari Roma Spider - Tailor Made
    Three collections are available as a starting point to inspire your personalisation journey with Tailor Made

    Reflecting Ferrari’s DNA, three collections – Scuderia, Classica and Inedita – represent the sporting soul, heritage and innovation of our marque. Clients can take inspiration from one or more of these collections, adapting the various elements according to their tastes. Tailor Made offers maximum freedom of choice regarding the combinations used, enabling an unprecedented level of exclusivity to be achieved. A range of new solutions and innovative materials are available – the result of continuous experimentation and the influence of new trends from outside the automotive industry.

    This collection pays tribute to our racing DNA with a series of exclusive track-inspired materials, including rubberised leather, technical fabrics, Kevlar® and hi-tech microfibres, carbon-fibre trims, matte and satin finish metals.