The exclusive Ferrari programme for those customers who want to customise each element of their car for a perfect fit.
Ferrari Tailor Made is the exclusive Ferrari programme for those customers who want to customise each element of their car for a perfect fit, creating an unmistakable, one-of-a-kind vehicle which reflects their personality and tastes.
The Tailor Made programme continues the tradition that began in Maranello back in the 1950s and grew over the years that followed. This was the era in which every car was personalised to suit each customer, with an extensive range of fabrics, leathers, woods, colours and finishes to choose from, creating truly unique, “tailor made” Ferrari masterpieces to meet the requirements of the most passionate and imaginative buyers of that period. Today, the choice of materials, workmanship and colour shades is unlimited, courtesy of the tireless research conducted by the Ferrari Design team in this area, using the values of the brand – passion, innovation and elegance – as a key point of reference.
This expression of creativity and character leads to the creation of truly original Ferrari cars, destined to gain increasing prestige and value over time.
The Tailor Made programme is directed at a limited number of buyers, each assisted by a team of experts led by a Personal Designer, who is tasked with ensuring that each and every element of the car is unique, whilst upholding the traditions and prestige that epitomise the Ferrari brand.
The programme includes a customer visit to the Tailor Made centres in the Maranello facility or the Shanghai and New York branches: at these design studios, buyers can choose and touch the materials that they wish to use, selecting the samples themselves. During this meeting, the designer interprets the desires of the customer, presenting a range of potential configuration suggestions and showing a real-time virtual preview of the car.