FERRARI AT PEBBLE BEACH AUTOMOTIVE WEEK 2025

CELEBRATING A HERITAGE OF RACING

1Intro

Pebble Beach Automotive Week

Ferrari’s will to win has shaped a legacy of performance, design and innovation – both on track and the road. That legacy once again took center stage, as Casa Ferrari returned for its tenth year at Pebble Beach.

From its iconic perch along the First Fairway of Pebble Beach Golf Links®, Casa Ferrari was one of the weekend’s most anticipated destinations — presenting a series of immersive moments in celebration of Ferrari’s storied history. From the sculptural rhythm of the Ferrari Parade to new model debuts, live performances, and the Concorso Ferrari, it was a tribute to the passion that drives the Cavallino Rampante forward.

2RELIVE THE EVENT

WATCH THE CASA FERRARI LIVESTREAM

Experience the magic of Concorso Ferrari all over again. Streamed live on August 16 as a curated selection of Ferrari models drove onto the First Fairway of Pebble Beach Golf Links® in front of Casa Ferrari. From historic icons like the 1948 166 Spyder Corsa—one of the earliest surviving Ferraris—to modern marvels like the 499P Modificata and the all-new F80, the broadcast captured an unforgettable celebration of Ferrari, past and present. Relive exclusive coverage, in-depth stories and expert interviews, that explored how Ferrari’s ongoing motorsport legacy continues to shape its most exhilarating road cars.

Relive the event

3Activities & Highlights

Activities & Highlights

FERRARI PARADE AND CONCORSO FERRARI

The 2025 Concorso Ferrari showcased Ferrari’s evolution and innovation through the decades, from historic race cars to the latest releases, including the 296 Speciale and all-new Ferrari Amalfi.

4Where to watch

Where to watch the Ferrari Parade

5Casa Ferrari

Casa Ferrari

This year’s Casa Ferrari, our home at Pebble Beach Automotive Week, is celebrating its 10th year at Pebble Beach with a series of unforgettable experiences. From the moment they arrive, every invited guest will experience the legacy, present, and future of Ferrari while gathering together on the iconic Monterey Peninsula.