1954
1954

QUEEN OF PARIS

THE 250 GT IS UNVEILED

QUEEN OF PARIS
Play the podcast
750 Monza
250 Monza
375 Plus
250 GT 2+2
1955
QUEEN OF PARIS
1954QUEEN OF PARIS
00:00
MomentsGarage
1947
1947FIRST VICTORY
1948Launch of 166 MM
1949TRIUMPH AT LE MANS
1950
1950A RED MILLE MIGLIA
1950DEBUT IN F1
1951FIRST F1 WIN
1952MARZOTTO'S MONACO WIN
1952VICTORY FOR ASCARI
1953SPORTSCAR CHAMPIONS
1954LAST PAN AMERICAN
1954QUEEN OF PARIS
1955THE LADY OF THE COUPÉ
1956FANGIO CHAMPION
1957LAST MILLE MIGLIA
1957CALIFORNIA DREAMING
1958ELEGANT CHAMPION
1959AMERICAN RESISTANCE
1960
1960SERIES BEGINS
1961RED MONOPOLY
1962MASTERPIECE
1963LE MANS, ITALY
1964HERO OF THE TWO WORLDS
1965VICTORY AT TARGA
1966365 P JEWEL
1967LEGENDARY FINISH
1968TRIBUTE TO THE TRIUMPH
1968ARGENTINE TANGO
1969DINO OF TASMANIA
1969MASTERS OF EUROPE
1969A NEW PARTNER
1970
1970THE 512 S MIRACLE
1971THE 365 GT4 BB
1972CLEAN SWEEP FOR 312 P
1972HOME TRACK
1973DINO 308 GT4 ARRIVES
1974FEVER AT 50
1975LAUDA CHAMPION
1975FIRST TIME
1976AUTOMATICALLY LOVELY
1977NIKI DOUBLE
1978PROPHET AT HOME
1979SCHECKTER WORLD TITLE
1980
19804 PLACES, 8TH TITLE
1981TURBO WIN IN MONACO
1982UNSTOPPABLE 308 GTB
1983OPEN AIR PLEASURE
1984MASTERPIECE OF STYLE
1984FIRST OF A KIND
1985328, LAST ACT
1986AMERICAN SURPRISE
1987ENZO’S DREAM
1988DAY OF FAREWELL
1989MANSELL’S GEARS
1990
1990100TH F1 WIN
1991EVOLUTION OF AN ICON
1992A CLASSIC GT
1993DEDICATED TO CUSTOMERS
1994EXTREME REFINEMENT
1995F1 IN A ROAD CAR
1996SCHUMY’S FIRST
1997REVOLUTIONARY GEARBOX
1998SHAPE AND SPEED
1999RETURN TO THE TOP
2000
200021 YEARS LATER
2001SECOND WORLD TITLE
2002HOMAGE TO THE FOUNDER
2003REMEMBERING AGNELLI
2004UNSTOPPABLE
2005SUPERAMERICA MAGIC
2006EXCLUSIVE XX PROGRAMME
2007KIMI FINAL MASTERPIECE
2008STILL CHAMPIONS
2009BENCHMARK CAR
2010
2010RED FUN
2011FF FOR EVERY CONDITION
2012PERFORMANCE AND DESIGN
2013EXTREME INNOVATION
2014THE ULTIMATE
2015INTO THE FUTURE
201670 YEARS OF AN ICON
2016STOCK MARKET LAUNCH
2017HAPPY 70TH BIRTHDAY!
2018Farewell Sergio
2019DIFFERENT FERRARI FOR DIFFERENT FERRARISTI
2020
2020AN ENORMOUSLY RESILIENT BRAND
2021A YEAR OF GREAT CHANGE
2029
1954The first world titles

QUEEN OF PARIS

THE 250 GT IS UNVEILED

The 1954 Paris Motor Show marked a turning point for Maranello’s road car production. The City of Light – and no other setting could have been more appropriate – saw the unveiling of the 250 Europa GT, then called the 250 GT, designed by Pinin Farina. It was the successor to the 250 Europa, introduced in Paris in 1953.

QUEEN OF PARIS

It caught the eye with its sportier lines, along with different engine and chassis options. It was the template for Ferrari’s entire production over the next 10 years, and was the model that summed up Enzo Ferrari’s car concept, all packaged with the typical elegance of the Turin body shop. The 250 GT marked a change in Ferrari’s assembly process, from hand crafted to production line, with a boom in volumes that doubled in just three years. In fact, a few months before the Paris exhibition, Ferrari had expanded the factory, creating a new light alloy foundry, with the aim of increasing production and improving the company’s profitability to finance its racing activities. Just three years after the historic meeting between Enzo Ferrari and Battista “Pinin” Farina in a restaurant in Tortona in 1951, the agreement between two heavyweights of Italian motoring reached its zenith, with the creation of an icon of automotive history.

Until then, Ferrari usually let its customers choose a body shop to complete and customise a car. Often the same model was aesthetically very diverse, with many different details, even in the choice of materials, like aluminium rather than steel for the body. However, Ferrari understood that to make a quantum leap and place his own imprint on his “creations”, to give them a unique character, he needed a single partner: Pinin Farina shared his vision. Grace and power had to go hand in hand in the development of new products, with mechanics and style merged into a single body. Ferrari forged his “trademark” with the 250 GT, defining his product standards for road cars, which would instantly stand out from those of rival companies. The 250 GT was Maranello’s first real GT: successful on the track, in terms of performance, as well as on public roads too.

QUEEN OF PARIS

1954 Masterpieces