Scuderia Ferrari HP is pleased to announce the extension of its historic partnership with Philip Morris International (PMI), opening a new chapter in one of the longest-standing collaborations in the world of sport, now spanning more than half a century. The new agreement extends not only to Scuderia Ferrari HP but also to the Ferrari Challenge Trofeo Pirelli, strengthening a relationship built on shared values of innovation, research and forward-looking ambition. As part of this evolution, PMI’s ZYN brand will appear on the Formula 1 car livery at a series of selected Grands Prix starting from this weekend’s Abu Dhabi race.

Commenting on the renewed partnership, Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, said: “Ferrari has always valued partnerships built on innovation, responsibility and a vision oriented toward continuous improvement, with a forward-looking mindset. Our renewed collaboration with PMI is a concrete expression of this approach and continues a relationship that has lasted for over fifty years, grounded in scientific progress and a long-term perspective. As PMI advances the development of smoke-free alternatives, we are proud to evolve together, uniting our shared values of excellence, discipline and innovation to drive progress both on and off the track.”

Scuderia Ferrari HP and PMI will continue to explore opportunities based on research and technical innovation, in line with a partnership that has historically supported the team’s ambitions. All activities developed through the partnership will adhere to strict principles of responsibility and be directed exclusively at an adult audience. The Abu Dhabi Grand Prix marks the first step in this new phase.