In 2019, Ferrari’s production hit a completely unprecedented high. And on not just one but five occasions – the same number as the new models it presented.
Innovative, sophisticated, elegant and ground-breaking cars that revolutionised the range by delivering on the “different Ferrari for different Ferraristi” principle. Take for instance the SF90 Stradale, the first PHEV (Plug-in Hybrid Electric Vehicle) in Prancing Horse history. Every inch of it is extreme and it unleashes the kind of performance unmatched by any other production car: 1,000 cv maximum power output, a weight-power ratio of 1.57 kg/cv and 390 kg of downforce at 250 km/h. Its styling was also a game-changer as it is a complete redesign of the signature proportions of Ferrari’s mid-rear-engined sports berlinettas of the last two decades. This tour-de-force of style and innovation instantly wowed the critics, making it the only car to win one of the 75 prestigious Gold Awards at the iF Design Awards 2020
While the SF90 Stradale pushed the boundaries in terms of performance, the Ferrari Roma hailed a huge stylistic paradigm shift, brilliantly epitomising the La Nuova Dolce Vita concept. Clothed in harmonious proportions and beautifully balanced volumes, Maranello’s new coupé took its inspiration from the front-engined Ferrari Grand Tourers of the 1960s. It is an explosively innovative car whose refined, timeless beauty meant it became an instant contemporary design icon on its launch. Time was one of the factors underpinning the development of the 812 GTS, a new Ferrari V12 spider exactly 50 years after the debut of the 365 GTS4. The Ferrari V12 spider story brims with legendary models, starting with the 166 MM from 1948 and running all the way up to the aforementioned 365 GTS4, also known as the “Daytona Spider”. The 812 GTS set a new benchmark in terms of both performance and exclusivity. Its majestic 800 cv Ferrari V12 engine makes it the most powerful spider on the market. It is also the most usable, thanks to its unique retractable hard top, which frees up extra luggage room. Two new gems were also added to the 8-cylinder range: the F8 Tributo and the F8 Spider. As its name suggests, the Tributo is the pinnacle of Ferrari achievement in this category as well as paying homage to the most powerful V8 ever built by Ferrari. The two mid-rear-engined two-seater F8s have very different characters crafted around the same 720 cv engine. That said, they share the same innovation and en plein air driving pleasure.
But Ferrari’s ability to surprise is not confined to its cars. It also extends to the way the brand finds new ways to share its values with its clients and fans. Universo Ferrari is a case in point. This all-new event was held in a specially created venue at the side of the Fiorano track and attracted over 14,000 visitors in a month. Universo Ferrari is a journey through the challenges embraced by Enzo Ferrari and still facing the men and women that work in the company today: winning on the track and leaving our mark on the car market through the endless pursuit of perfection. As they explored our historic models and the performance capabilities of our latest cars, visitors were able to see how unwavering commitment to innovation has grown into a legacy of over seven decades’ standing.
A great way to celebrate our return to victory in the GTE Pro class at the 24 Hours of Le Mans, thanks to the 488 GTE in the hands of trio, Pier Guidi-Calado-Serra, and applaud the successes of the Scuderia Ferrari now headed by Mattia Binotto. The new team principal brought fresh impetus to the team and the SF90 allowed drivers Sebastian Vettel and Charles Leclerc to deliver three wins so that we finished second overall in the Constructors’ Championship. But the standout performance came from Leclerc at Monza where he fended off repeated attacks from Lewis Hamilton to triumph, sending the crowd wild. Nine years on from Fernando Alonso’s win, 200,000 people got to celebrate a Ferrari victory just a few days after the Scuderia Ferrari’s 90th Anniversary Celebrations in Milan’s Piazza Duomo. An event that will live long in the memories of Ferrari tifosi, who formed a 10,000-strong sea of red in the heart of the Lombardy capital and applauded the people whose achievements helped write the Prancing Horse’s magnificent Formula 1 story.