In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes. Nowadays Ferrari offers its customers a range of programmes that enable every last detail of their car to be tailored according to personal taste, using the Configurator tool first and foremost, before selecting one of Ferrari’s special customisation programmes to meet their requirements.

The Atelier Ferrari is a special studio to which all of our clients may come to make their Ferraris even more unique and moulded to their personal tastes.  Designed to ensure the client feels absolutely the centre of attention, the Atelier is a truly exclusive, sophisticated space where our guests can create their very own bespoke car with the assistance of a team of experts.

These collections – Scuderia, Classica and Inedita – reflect the sporting soul, the heritage and the innovation of the brand respectively. Ferrari customers can then take inspiration from one or more of these collections, adapting the various elements according to their tastes. Customers are given maximum freedom of choice with regard to the combinations they use, enabling an unprecedented level of exclusivity to be achieved, with a range of new solutions and innovative materials to choose from – the result of continuous experimentation and the influence of new trends from outside the automotive industry.