Scuderia Ferrari HP is pleased to announce the renewal of its collaboration with Genesys, a global leader in AI-powered customer experience. The new multi-year agreement extends the partnership beyond the track, with the aim of enhancing its customer experiences worldwide.

“We are pleased to renew and expand our collaboration with Genesys, a partner that shares with Ferrari the constant pursuit of excellence and innovation. After the first years of working together in Formula 1 racing, we are proud to extend this partnership beyond the track as well, to offer more our customers increasingly unique and distinctive experiences,” said Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari. 

“Ferrari represents passion, performance, and innovation – values we aim to embody in the experiences we offer our customers. With Genesys, we rely on technology that provides extremely valuable insights into the data we gather, helping us create personalized, one-of-a-kind interactions that truly capture the essence of our brand.” said Alfonso Fuggetta, Chief Digital Transformation Officer at Ferrari.

The extended partnership reflects both companies’ commitment to continuous innovation, pursuit of excellence, and teamwork, with the goal of ensuring a next level support.