This Privacy Policy applies to personal data Ferrari collects through websites owned and operated by Ferrari, the MyFerrari mobile application, and official Ferrari dealer websites (collectively, the “Websites”).

The data controller is Ferrari S.p.A., with registered office at Via Emilia Est, N. 1163, Modena, Italy. You can contact the Ferrari’s Data Protection Officer by email at: privacy2@ferrari.com.

We collect personal data, which is information that identifies you or relates to you as an identifiable individual.

A. Information You Provide To Us

If you choose to engage in certain services offered on our Websites, we will collect personal data from you. We collect personal data from you when you:

• Apply for employment. When you apply for employment with Ferrari, we collect your identifiers (name, email address, physical address, and telephone number), and your professional or employment information (resume, cover letter, employment history, and educational history). We use this personal data to manage and consider your application with Ferrari, as necessary to comply with the law, and to create your candidate account. Once your candidate account is created, we will also store your username and password. The legal basis for this processing is that the processing is necessary to perform a contract or to take steps at your request, before entering a contract. Ferrari also processes this personal data as part of its legitimate interest in the facilitation and optimization of the recruitment process.

• Contact us. When you send Ferrari a question or inquiry, or ask for other support, you will need to provide us with personal identifiers (name and email address), protected classifications (gender), and any other information you choose to provide in your correspondence. We use this personal data to respond to your questions or inquiries, troubleshoot where necessary, and address any issues you have with the Websites or the services offered thereon. The legal basis for this is performance of our contract with you.

• Download the MyFerrari mobile application. When you download the MyFerrari mobile application, you will need to activate your account. To do so, we will collect your personal identifiers (name and email address). Once your account is activated, we will store your password. We use this personal data to activate your account and confirm your registration as a Ferrari owner. The legal basis for this is performance of our contract with you.

• Inquire about financial services. To obtain more information on Ferrari financial services, you will need to provide us with your personal identifiers (name, email address, telephone number, and physical address). We use this personal data to manage and communicate with you about your request for more information. The legal basis for this is your consent.

• Report a violation of Ferrari’s Code of Conduct. Ferrari provides an Ethics Helpline for individuals to request advice and/or report concerns that may be inconsistent with Ferrari’s Code of Conduct. If you request advice and/or report a concern, we will collect your personal identifiers (name, telephone number, and email address) and any additional information you choose to disclose in your correspondence. We use this personal data to assess, investigate, and resolve your report and to comply with the law. The legal basis for this processing is your consent.

• Register as an owner. If you register as a Ferrari owner, we will collect your personal identifiers (name, email address, date of birth, and physical address), protected classifications (gender), professional or employment information (your job activity), and commercial information (Vehicle Identification Number, vehicle information, and license plate number). Once your owner account is created, we will also store your password. We use this personal data to process your owner registration and create your account. The legal basis for this is performance of our contract with you.

• Request a service at an official Ferrari dealer. To request a service, we will collect your personal identifiers (name, email address, telephone number, and physical address) and commercial information (Vehicle Identification Number and details of your vehicle). We use this personal data to book your service appointment and communicate with you about your service request. The legal basis for this is performance of our contract with you.  

• Profiling activities. If you opt-in, we may use this personal data described in this section to analyze your behaviors, habits and propensity to consume to enhance products and services provided by the Ferrari, to satisfy your expectations as well as to send you marketing communications we feel may be of interest to you. In doing so, Ferrari will analyze your preferences and interests using automated analysis techniques that provide Ferrari with inferences concerning you, including profiling. The legal basis for this is your consent. You may revoke your consent at any time by clicking the unsubscribe link provided within each email. This link will redirect you to our consent management page where you can opt-out of our newsletters.

• Subscribe to marketing communications. If you opt-in, we may also use this personal data described in this section to send you marketing communications as well as sending advertising on Ferrari products and services, or performing market researches. This data may be processed in hardcopy, by automated or electronic means including via mail or e-mail, phone (e.g. automated phone calls, SMS, MMS), fax and any other mean (e.g. web sites, mobile apps). In doing so, Ferrari will analyze your preferences and interests using automated analysis techniques that provide Ferrari with inferences concerning you, including profiling. The legal basis for this is your consent. You may revoke your consent at any time by clicking the unsubscribe link provided within each email. This link will redirect you to our consent management page where you can opt-out of our newsletters.

• Subscribe to the Ferrari Newsletter. When you subscribe to the Ferrari newsletter, we will collect your personal identifiers (email address) and your preferences on the newsletters you wish to receive. We use this personal data to send you the newsletter(s) as requested. The legal basis for this is performance of our contract with you.

• Subscribe to the Official Ferrari Magazine. When you subscribe to the Official Ferrari Magazine, we will collect personal identifiers (name, email address, physical address, telephone number, and date of birth) and customer records information (payment card number, expiration date, and CVV). We use this personal data to send you the Official Ferrari Magazine as requested and to process your payment. The legal basis for this is performance of our contract with you.

Ferrari may also use the personal data we collect as described in this section to improve our products and services, to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL DATA. This is part of our legitimate interest in the performance of our contractual obligations, protection of legal rights, and compliance with legal obligations. Ferrari may also deidentify or aggregate the personal data for benchmarking purposes.

B. Information Collected Automatically.

Cookies and Tracking Technologies
In addition to the personal data you provide directly, we may also collect information from you automatically as you use our Websites. This information includes the following internet or other electronic network activity information and location information:

• Usage information. This includes information regarding your interaction with our Websites, such as which pages you visit, the frequency of access, how much time you spend on each page, what you click on while on the Websites, and referring website addresses. 

• Device information. This includes certain information about your device that you use to access our Websites, such as browser type, browser language, hardware model, operating system, and your preferences. For the MyFerrari mobile application, we will also assign a unique identifier to your mobile device.

• Location information. This includes information about your location, which may be determined through your IP address.

To collect this information, we use cookies and other tracking technologies. A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and are called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.
To control the information collected about you using cookies and other technologies see our Cookie Policy. Particular third-party cookies on our Websites to note include:
Google Analytics. We use Google Analytics to collect information on your use of the Websites to improve our Websites. In order to collect this information, Google Analytics may set cookies on your browser, or read cookies that are already there. Google Analytics may also receive information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to our Websites or to another application which partners with Google is restricted by the Google Analytics Terms of Use and the Google Privacy Policy available here. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on for Google Analytics which can be found here.
DoubleClick. We utilize DoubleClick by Google to serve ads based on a user’s prior visit to our Websites. Each visitor to our Site receives a different cookie and the information collected by the cookie is used to generate conversion statistics and allows us to see the total number of individuals who clicked on our ads. The DoubleClick cookie is used by Google in the ads served on the websites of its partners, such as websites participating in Google certified ad networks. DoubleClick enables Google and its partners to serve ads to you based on your visit to our Websites and other websites on the Internet. Please review Google’s privacy policy for additional information on how Google uses the information collected. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt-out of this sharing and targeted advertising by Google, you can go to Google’s ad settings. You may also install the DoubleClick opt-out add-on.
Google Ads. We use Google Ads to deliver advertisements to you and to track whether you have interacted with an advertisement we have placed elsewhere on the internet. Google Ads stores a conversion tracking cookie on your device when you click on our advertisement. The information obtained through the cookie is used to generate statistics and allows us to see the total number of users who clicked on our advertisements. We also use Google Ads to present to users of our Websites advertisements across the internet and within the Google advertising network based on their visits to our Websites. For more information, please review Google’s privacy policy available here. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt-out of this sharing and targeted advertising by Google, you can go to Google’s ad settings.
Facebook Pixel. We use Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our Websites by clicking on the Facebook ad. The Facebook Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through the Facebook Pixel. However, the information collected via the Facebook Pixel, on the Websites as well as other websites on which Facebook Pixel is installed, is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. The Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt-out of this sharing and displaying of Facebook ads, visit your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page. If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance here.
Bing Ads. Bing Ads is a remarketing service provided by Microsoft. We use Bing Ads to service you advertisements based on your past visits to the Websites. You can learn more about the privacy practices of Microsoft here. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt-out of this sharing and of Bing Ads. You can follow the instructions here.

C. Information Collected through other sources.

Social media listening (“SML”). From time to time, we may use SML tools to extract information (e.g. users’ comments concerning Ferrari, username etc.) from web sources (e.g. blogs, forums etc.) and social media channels. This activity is based on our legitimate interest to find insights into our brand's visibility on social media channels as well as to assess the impact of our web campaigns. For this purpose, we may process only publicly available information and derive statistical analysis from it.
Social networks. If you interact with us through social network platforms including Facebook, LinkedIn, YouTube and any other similar platforms (“Social Networks”) when you complete specific forms (e.g. request of information etc.) and/or when you interact with our official Social Network pages / profiles, we may receive from Social Networks your personal data (e.g. e-mail, name, surname, country of origin, address, street number, town, postcode, city, telephone number), data relating to your vehicle (e.g. current model brand, next vehicle purchase), your interactions on the Social Networks (e.g. post that you like, private messages you may send us etc.). According to the settings you have chosen on your Social Networks profile, we may be able to receive additional data such as your age, groups you have joined, etc. that may lead us in certain cases to identify you. We may process your data to reply to your posts, requests and queries, to perform statistical analyses and market research on the users who interact with our pages and/or our websites as well as for marketing activities as described in section (A) if you opt-in. 

General Sharing

Ferrari may need to make the personal data identified in this Privacy Notice available within Ferrari, with service providers, or with other third parties. These instances include:

Within Ferrari. We may share your personal data with Ferrari subsidiaries for legitimate business purposes and general business management. The legal basis for this is our legitimate interest in carrying out our business efficiently. Upon your consent, we may also share your personal data within the Ferrari Group Companies for marketing purposes. You may revoke your consent at any time.

With Service Providers.  We may share your personal data with our service providers that assist us in providing the Websites. The legal basis is our legitimate interest in providing the Websites efficiently. These service providers include communication providers, web-hosting providers, IT support, our customer management platform, shipping providers, payment processors, call center providers, marketing providers, and e-commerce providers.

With Third Parties. We may need to disclose your personal data to third parties, such as legal advisors, law enforcement agencies, or governmental/regulatory bodies in order to protect our legal interests and other rights, protect against fraud or other illegal activities, prevent harm, for risk management purposes, and to comply with our legal obligations. The legal basis for this is compliance with the law, compliance with legal obligations, and our legitimate interest in the protection of the rights of others.

In the Event of a Corporate Reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal data with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We would also share personal data with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.
With Your Consent. Apart from the reasons identified above, we may request your permission to share your personal data for a specific purpose. We will notify you and request consent before you provide the Personal data or before the personal data you have already provided is shared for such purpose. You may revoke your consent at any time.

Correct or View Your Information. You may access your Ferrari owner’s account to correct or view certain personal data you have provided to us and which is associated with your account.

Online Advertising. To opt-out of interest based advertising generally or to learn more about the use of this information by our service providers you can visit the Network Advertising Initiative or the Digital Advertising Alliance. For European users, please visit the European Interactive Digital Advertising Alliance here.

Marketing Emails. You may opt-out of receiving marketing emails from us by clicking the “unsubscribe” link provided with each email. Please note that we will continue to send you notifications necessary to the Websites, your account, or requested products or services. 

Device Location Settings. You may prevent your mobile device from sharing your location data by adjusting the permissions on your mobile device or within the MyFerrari mobile application.

Uninstall MyFerrari. You can stop all further collection of your personal data by the MyFerrari mobile application by uninstalling the mobile application.

If our processing of your personal data is subject to the GDPR, you have the following rights with respect to your personal data:

• Right to Access. You have the right to ask Ferrari for copies of your personal data. This right has some exceptions, which means you may not always receive all personal data we process.
• Right to Rectification. You have the right to ask Ferrari to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Right to Erasure. You have the right to ask Ferrari to erase your personal data in certain circumstances.
• Right to Restrict Processing. You have the right to ask Ferrari to restrict the processing of your personal data in certain circumstances. See YOUR DATA CHOICES for additional ways you can restrict processing of your personal data.
• Right to Object to Processing. You have the right to object at any time, for reasons arising from your particular situation, to processing of your personal data, which is carried out on the basis of our legitimate interests. See YOUR DATA CHOICES as well as our Cookie Policy for additional ways you can object to processing of your personal data.
• Right to Data Portability. You have the right to ask that we transfer the personal data you gave us from one organization to another, or give it to you in a structured, ordinarily used, and readable format.
• Right to Lodge a Complaint. You have the right to lodge a complaint with a supervisory authority.

To exercise your rights, you may submit a request in writing to Ferrari S.p.A., via Abetone Inferiore 4, Maranello (MO), Italy or by email at privacy2@ferrari.com.

b. Personal Data Transfer Outside of the European Economic Area

Within its contractual relations, Ferrari may transfer personal data to countries outside of the European Economic Area (“EEA”). In the event personal data is transferred outside of the EEA, Ferrari will use appropriate contractual measures to guarantee an adequate protection of personal data, including implementation of agreements based on the standard contractual clauses adopted by the EU Commission.  

We do not respond to Do Not Track (“DNT”) requests. Do Not Track is a preference you can set in your web browser to inform Websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

For questions, please contact Ferrari at:
Data Protection Officer
Legal and Corporate Affairs
Ferrari S.p.A.
Via Abetone Inf. 4; I-41053, Maranello, (MO); Italy
privacy2@ferrari.com