Recreating the journey that began in 1929 with Scuderia Ferrari in Modena – and continued in 1947 with the founding of the Officina Ferrari Automobili in Maranello – makes for a story that compels us to reimagine the past as an integral part of Ferrari’s future.

The ongoing work on the Ferrari Museum aims to give life to this dichotomy. Besides the fascinating and ever-changing array of cars on show, the majority of the visitor experience has now been upgraded and improved with advanced visuals and engaging experiences.

It begins with the introduction, the “Origins of the Legend” and a look at “The workshop from 1947 to today”, followed by an original and detailed overview of “Technological innovation” – the marque’s founding principle.

There is also an expansive and spectacular new area dedicated to Ferrari Tailor Made and extreme “One Offs”, presented alongside the creative designs of the Style Centre.

The evolution over time of the Fiorano Track – both a testing ground and competitive arena for Sport and Granturismo cars – completes this first fascinating phase, paving the way for the full renovation of the Ferrari Museum.