Ferrari: The Road to 2030

Ferrari has outlined its 2030 strategic plan, using the recent Capital Markets Day event in Maranello to set out its stall for the next five years. “Ferrari’s unique positioning lies at the crossroads of heritage, technology and racing,” the Company’s CEO, Benedetto Vigna, said. “Uniqueness, technology neutrality, production agility and client centricity form the common thread between the new plan and the 2022-2026 one, which is now nearing completion in full alignment with the commitments made.”

Commitment and consistency are two key watchwords here as emphasized by Chairman John Elkann: “I tell you this: commitment is the force that carries Ferrari forward. Commitment to our people, commitment to Italy and commitment to being unique”.

The Company has launched 14 models since 2022, and plans are in place to launch four new models on average per year between now and 2030. The most significant of these is the Ferrari Elettrica, a ‘category-buster’ underpinned by a phenomenally advanced all-new chassis and powertrain. The strategic components for Ferrari’s first full-electric car are all proprietary and will be produced in-house. This represents a remarkable commitment to emerging technology, backed up the number of patents Ferrari has taken out to support the new car.

But the Company has also confirmed that it will continue to invest in V6, V8 and V12 combustion engines. Indeed, it predicts that the 2030 model line-up will consist of 40 per cent pure combustion, 40 per cent hybrid, and 20 per cent electric. “We want to ensure that we commit to what we can deliver in a way that is wise and respectful to all the stakeholders,” Mr Vigna noted. “But we have a responsibility to show the world that we can harness any technology. Ferrari must always innovate.”

He added, “The breadth of our line-up, with a wide range of models tailored to meet every need, remains a competitive advantage. It enables us to pursue a horizontal product diversification strategy, with each model produced in limited volumes to preserve exclusivity.”

CEO Benedetto Vigna presents Ferrari's vision to 2030 at Capital Markets Day

The focus on personalisation ensures that every car produced is truly one of a kind. Indeed, ‘uniqueness’ is another watch word. In an effort to bring the essence of Maranello to markets that are geographically distant, new Tailor Made centres in Tokyo and Los Angeles are due to open in 2027. Meanwhile, a refreshed corporate identity ensures that Ferrari’s dealer partners provide the correct environment for visitors.

Ferrari’s long-term commitment to winning on the world’s race-tracks, as well as to the latest high technology and ground-breaking design, is clearly established.

Mr Vigna also reaffirmed Ferrari’s commitment to decarbonisation, with a plan to reduce Scope 1 and 2 emissions by ‘at least 90 per cent’ by 2030.

On the Lifestyle side, the focus will remain on elevating the brand and on exciting the Ferrari community and fans. 2026 will mark a milestone with the opening of two flagship stores in Bond Street, London, and Soho, New York.

Also well noted is the creation of a new educational project, called M-Tech Alfredo Ferrari, which sees Fondazione Agnelli and the Ferrari Foundation join forces to provide training and inspiration for the next generation of technicians and engineers who will advance innovation in the automotive industry worldwide.