Maranello, 20 February 2024 - On 18 February 2024, the new “Ferrari One of a Kind” exhibition at the Museo Enzo Ferrari in Modena was officially inaugurated. The display celebrates the craftsmanship behind each unique masterpiece that emerges from the Ferrari factory gates thanks to the exclusive personalisation programme offered by the company’s three Tailor Made centres in Maranello, New York and Shanghai. Now open to the public, the exhibition reveals the exclusivity of these one-of-a-kind cars, each expressing the personality, taste and desires of individual Ferrari owners.
Such uniqueness has been intrinsic to Ferrari’s production from the very beginning. The earliest GT racing cars were examples of bespoke manufacture, when gentleman racers would select the coachbuilder of their choice to shape their cars’ bodies. With the first production road cars, Ferrari’s pioneering approach enabled clients to specify colours, materials, fit and finish to create cars custom made to their tastes. That remains true to this day, with the company offering a wide range of personalisation programmes. These start with the Atelier service, which gives clients the opportunity to choose from a wide range of options, while the Tailor Made programme gives the client even greater choice, with innovative materials and highly individual solutions. Finally, there are the bespoke special builds, which elevate the concept of personalisation to new heights, creating true one-offs in every detail.
“Ferrari One Of a Kind” takes visitors on a unique journey. Not only does it showcase some extraordinary cars, many of which have never been seen by the public before, but it also offers an immersive introduction to the personalisation programmes enjoyed exclusively by Ferrari clients. At the very heart of the exhibition is an interactive wall that allows visitors physical contact with the materials, fabrics, colours and vast array of options provided by the Ferrari Styling Centre, enabling clients to effortlessly create their dream car.
Many private one-off cars are on display, such as:
Visitors can also enjoy an interactive area with a special car configurator that they can use to envision and then design the Ferrari car of their dreams.
The exhibits will be updated regularly throughout 2024 to ensure that visitors get to experience the largest number of one-of-a-kind cars possible.
The Ferrari Museums’ popularity with Prancing Horse fans and tifosi continues to grow exponentially. 2023 was an all-time record year for the Modena and Maranello Museums, with over 740,000 annual visitors.
In line with tradition, the “One of a Kind” exhibition at the Museo Enzo Ferrari in Modena opened its doors to the public on 18 February in celebration of Enzo Ferrari’s birthday, and will run until 17 February 2025.