FERRARI WELCOMES INTERNATIONALLY EXPERIENCED LEADER TO DIRECT GLOBAL COMMUNICATION STRATEGY

Maranello (Italy), October 14, 2025 – Ferrari today announces the appointment of Maria Conti as Chief Communication Officer, reporting to CEO Benedetto Vigna. She also joins Ferrari’s Leadership Team.

Maria brings two decades of experience in the automotive and luxury sectors, having led international communication, event, brand and motorsport teams for iconic marques including Maserati, Alfa Romeo, BMW and MINI.

In her most recent role as Head of Maserati Corse, Maria led the development of the Motorsport business, with international commercial, brand and communication responsibilities. Previously, as Chief Communication Officer at Maserati, she defined and implemented the brand’s global communication strategy, covering product, lifestyle, racing and event areas. Maria’s career reflects a deep knowledge of the automotive and luxury worlds, as well as a creative and strategic vision focused on innovation and brand development through authentic and relevant experiences for a global audience.

Benedetto Vigna, CEO of Ferrari, commented: “Communication is a fundamental lever in expressing the passion, excellence and values that make Ferrari unique. Maria arrives with extensive experience in managing prestigious brands, and a contemporary vision of global communications. With her insight and strategic awareness, Maria will strengthen Ferrari’s ability to convey the uniqueness that set it apart.”

Maria Conti said: “Joining Ferrari is an honour and a big responsibility. Ferrari represents excellence, passion, and the pursuit of progress. The uniqueness of the brand is reflected in its communications. I believe in an integrated approach that blends tradition with innovation, consistently and authentically putting across the values and spirit that make Ferrari one of a kind. Together, we will continue to share Ferrari’s uniqueness with passion and vision.”

Maria Conti will join Ferrari on November 3, 2025, based at Company headquarters in Maranello.