13 Jun 2022 - 15:30Press Releases

Carla Liuni joins Ferrari as Chief Brand Officer

FERRARI SECURES TOP LUXURY EXECUTIVE TO LEAD FERRARI LIFESTYLE PILLAR COMBINED WITH STRATEGIC BRAND BUILDING AND COMMUNICATION.

Maranello (Italy), June 13, 2022 – Ferrari today announced that Carla Liuni will join Ferrari as Chief Brand Officer reporting to CEO Benedetto Vigna and serving on Ferrari’s Leadership Team. 

Carla Liuni brings an outstanding track-record of driving growth for global brands across luxury and premium businesses. Carla's unique profile has been built over decades of experience where she has consistently built brands and businesses through deep consumer and market insights, strategic thinking, and an ability to translate brand values consistently across different categories in an aspirational way. Most recently Chief Marketing Officer at Pandora, she played a pivotal role to the company turnaround. Prior to this, Carla led Global Marketing and Communication at Bulgari. Lastly, Carla spent almost 20 years at Procter & Gamble, where she was General Manager for the Prestige division.

Mr Benedetto Vigna, CEO Ferrari said of Liuni’s appointment: “The Ferrari name is universally recognized and admired, synonymous with Italian style, performance and innovation. It is increasingly critical to be able to build and maintain a relevant brand identity that resonates with our community and is reflective of the world in which we live. Carla has the experience, the leadership and skill set to protect and nurture our brand as it grows. We are thrilled to have her joining us.”

Carla Liuni. “Ferrari is one of the most aspirational brands in the world, it is an icon and a symbol of Italian Excellence. It’s a privilege and an honour to join the Ferrari’s family and continue to build the unmistakable legacy of the brand while ensuring brand relevance across future generations. I can’t wait to write together with the team the next chapter of Ferrari growth!”

Carla Liuni will join Ferrari in September 2022 and will be based in Ferrari’s Office in Milan.