Esperienza Ferrari
Fiorano 2024
Esperienza Ferrari will allow you to enjoy the Ferrari Roma Spider and the 296 GTB in the very best driving conditions with tests drive designed to enjoy the emotion and ease of driving a Ferrari.
The program comprises two days of activities in and around Maranello.
The first day includes a tour around the Ferrari factory and an extended Ferrari Roma Spider driving session over the Maranello hills, enabling you to experience Ferrari drivability in day-to-day conditions and to discover more about where we come from. The day concludes with dinner in our Cavallino restaurant.
The second day gives you the chance to get behind the wheel of the Ferrari 296 GTB for an exhilarating driving experience on the Fiorano test track.
* Daily Schedule may be subject to change
DAY 1
From 11:30
Hotel check-in and accreditation at Executive SPA Hotel
From 12:00
Lunch at Hotel
13:30
Transfer to Fiorano track
14:00
Briefing
From 14:30
Test Drive session on road and Factory Tour **
17:30
End of dynamic activity and shuttle
transfer from/to Fiorano Track – Hotel
20:00
Transfer to Cavallino Restaurant
20:30
Dinner at Cavallino Restaurant
From 22:00
Transfer service available back to hotel
** Participants will be divided onto groups with a specific timing each
WHERE EVERYTHING START
Access the most iconic and exclusive areas of Ferrari Plant.
Maranello is the scene of eight decades of Ferrari passion and innovation.
Our founder Enzo Ferrari set up his headquarters here in 1943, and it was through these very gates that the first car to wear the Ferrari badge, the 125 S, was driven in 1947.
Welcoming visitors is an important part of the Prancing Horse philosophy. We want to give you the opportunity to explore our factory and see our work unfolding at first hand.
By immersing yourself fully in the Ferrari experience, we hope you’ll take home a little of the passion and quest for excellence that makes us unique.
THE CARS
CHALLENGE ON ROAD
PERSONAL SHOPPING EXPERIENCE AT THE FERRARI BOUTIQUE
Just a few steps away from the building where its cars come to life, the Ferrari Flagship Store offers a one-of-a-kind experience that reflects its values of innovation, style and performance.
Designed to present Ferrari’s ready to wear and accessory collections designed by Creative Director Rocco Iannone, it represents the new expression of the Prancing Horse’s aesthetic.
Reserve your appointment at the Ferrari Boutique. You’ll meet our staff and carefully select your purchases while immersed in the atmosphere of the legendary Maranello.
VISIT AT MUSEO FERRARI
Immerse yourself in the Ferrari story past and present, and top off the experience with a bit of time travel to the future too.
The Maranello Museum tells the Ferrari story by delving deep into the Prancing Horse’s extraordinary roots and taking visitors on a magnificent journey via its most famous and successful F1 cars, legendary sports prototypes and GTs, and, of course, the road cars that have set the benchmark for the entire car industry.
DINNER AT CAVALLINO RESTAURANT
Cavallino restaurant reinterprets the spirit of Ferrari within the walls of the original restaurant, established by Enzo Ferrari in 1950.
Totally transformed and revitalized, the restaurant is inspired by Ferrari’s values: the union of technology and craftsmanship, quality and performance.
Massimo Bottura, the acclaimed chef from Modena, adds his vision of the history and identity of the region to the Cavallino kitchen which he defines as tradition in evolution.