Scuderia Ferrari HP is pleased to announce a new long-term partnership with S.Pellegrino, the iconic sparkling mineral water brand and a symbol of Italian excellence around the world that becomes Official Partner. The agreement brings together two of Italy’s most recognisable and admired brands, united by their shared heritage, craftsmanship and relentless pursuit of quality.

Through this collaboration, Scuderia Ferrari HP and S.Pellegrino will develop premium, co-branded initiatives that bring together motorsport, Italian lifestyle and contemporary culture. These include product collaborations designed with Ferrari’s Centro Stile, digital-first content and immersive experiences aimed at connecting with global audiences and younger generations in Formula 1 and in the Ferrari Challenge Trofeo Pirelli, the one-make series championship launched in 1993.

Lorenzo Giorgetti, Chief Revenue Officer of Ferrari, commented: “Scuderia Ferrari has always drawn strength from the Italian spirit, a way of creating and living that blends craft, beauty and the constant pursuit of improvement. In S.Pellegrino we recognise a partner who embodies that same spirit. Their dedication to elevating everyday moments mirrors our commitment to pushing performance further, race after race. Together, we aim to offer fans and consumers experiences that feel authentically Italian and unmistakably forward-looking, celebrating a shared heritage while opening new pathways to connect with the next generation.”

Today’s announcement for Scuderia Ferrari HP represents another step in expanding its family of partners who contribute to creating experiences that reflect the team’s values both in Formula 1 and beyond.