1992
1993

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BIRTH OF FERRARI CHALLENGE

DEDICATED TO CUSTOMERS
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348 Challenge
F93 A
348 Spider
348 GTB
1994
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1993DEDICATED TO CUSTOMERS
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MomentsGarage
1947
1947FIRST VICTORY
1948Launch of 166 MM
1949TRIUMPH AT LE MANS
1950
1950A RED MILLE MIGLIA
1950DEBUT IN F1
1951FIRST F1 WIN
1952MARZOTTO'S MONACO WIN
1952VICTORY FOR ASCARI
1953SPORTSCAR CHAMPIONS
1954LAST PAN AMERICAN
1954QUEEN OF PARIS
1955THE LADY OF THE COUPÉ
1956FANGIO CHAMPION
1957LAST MILLE MIGLIA
1957CALIFORNIA DREAMING
1958ELEGANT CHAMPION
1959AMERICAN RESISTANCE
1960
1960SERIES BEGINS
1961RED MONOPOLY
1962MASTERPIECE
1963LE MANS, ITALY
1964HERO OF THE TWO WORLDS
1965VICTORY AT TARGA
1966365 P JEWEL
1967LEGENDARY FINISH
1968TRIBUTE TO THE TRIUMPH
1968ARGENTINE TANGO
1969DINO OF TASMANIA
1969MASTERS OF EUROPE
1969A NEW PARTNER
1970
1970THE 512 S MIRACLE
1971THE 365 GT4 BB
1972CLEAN SWEEP FOR 312 P
1972HOME TRACK
1973DINO 308 GT4 ARRIVES
1974FEVER AT 50
1975LAUDA CHAMPION
1975FIRST TIME
1976AUTOMATICALLY LOVELY
1977NIKI DOUBLE
1978PROPHET AT HOME
1979SCHECKTER WORLD TITLE
1980
19804 PLACES, 8TH TITLE
1981TURBO WIN IN MONACO
1982UNSTOPPABLE 308 GTB
1983OPEN AIR PLEASURE
1984MASTERPIECE OF STYLE
1984FIRST OF A KIND
1985328, LAST ACT
1986AMERICAN SURPRISE
1987ENZO’S DREAM
1988DAY OF FAREWELL
1989MANSELL’S GEARS
1990
1990100TH F1 WIN
1991EVOLUTION OF AN ICON
1992A CLASSIC GT
1993DEDICATED TO CUSTOMERS
1994EXTREME REFINEMENT
1995F1 IN A ROAD CAR
1996SCHUMY’S FIRST
1997REVOLUTIONARY GEARBOX
1998SHAPE AND SPEED
1999RETURN TO THE TOP
2000
200021 YEARS LATER
2001SECOND WORLD TITLE
2002HOMAGE TO THE FOUNDER
2003REMEMBERING AGNELLI
2004UNSTOPPABLE
2005SUPERAMERICA MAGIC
2006EXCLUSIVE XX PROGRAMME
2007KIMI FINAL MASTERPIECE
2008STILL CHAMPIONS
2009BENCHMARK CAR
2010
2010RED FUN
2011FF FOR EVERY CONDITION
2012PERFORMANCE AND DESIGN
2013EXTREME INNOVATION
2014THE ULTIMATE
2015INTO THE FUTURE
201670 YEARS OF AN ICON
2016STOCK MARKET LAUNCH
2017HAPPY 70TH BIRTHDAY!
2018Farewell Sergio
2019DIFFERENT FERRARI FOR DIFFERENT FERRARISTI
2020
2020AN ENORMOUSLY RESILIENT BRAND
2021A YEAR OF GREAT CHANGE
2029
1993Continuous innovation

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BIRTH OF FERRARI CHALLENGE

One of Ferrari’s greatest strengths has always been its focus on fostering close relations with its clients by attempting to meet as many of their needs as possible. Particularly in the case of exclusive products like sports cars, the relationship between supplier and purchaser has to be carefully nurtured each and every day. Attentiveness and the ability to listen are vital factors as is a willingness to innovate and create initiatives that mirror clients’ dreams and ambitions.

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In 1991, Ferrari realised there was a growing interest amongst owners in using their cars on the track. Just a year later, the idea took shape of creating a high-level single-make championship. Contact was made with the Fédération Internationale de l’Automobile (FIA) to guarantee the highest standards of safety would be met. Ferrari also entered into talks with some of Italy and Europe’s finest and most spectacularly beautiful circuits to allow clients to compete on suitably atmospheric tracks. From the very earliest stage of the rule drafting process, it was decided to allow only official Ferrari dealerships to compete to guarantee absolute transparency in performance terms. The Prancing Horse officially announced the launch of the Ferrari Challenge at Mugello in the autumn of 1992. It would span an Italian and a European series, each comprising six rounds of which the final one would be shared. On that same day, Ferrari also unveiled the TB and TS versions of the 348 Challenge, the car chosen for the series. In line with the tradition of allowing road cars to be converted into racing versions, the 348 was equipped with a special kit which, once removed, returned the car to its original configuration. The kit comprised a roll cage, six-point safety harnesses, 18” magnesium wheels, a fire extinguisher, front and rear tow hooks, and an electric circuit breaker. The 348 Challenge’s engine unleashed 320 horses, 20 or so more than the road version. The brakes too were boosted. The Italian series was first to debut with its maiden round getting underway at Monza on March 28. The first ever Ferrari Challenge Trofeo Pirelli race was won by Paolo Rossi in car no. 5, an almost fluorescent 348. Race 2 was won by Roberto Ragazzi who went on to become the Ferrari Challenge’s first champion at the end of the season. The first round of the European series, on the other hand, took place at Magny-Cours, just a week later and both races were dominated by Bernd Hahne, brother of 1970s Formula 1 driver, Hubert. The German also won the first European title and triumphed at the Finalissima at Mugello. The Ferrari single-make championship proved such an instant international success that it was decided to launch a North American series in 1994. Celebrities of the likes of singer Eros Ramazzotti and sports personalities such as skier Kristian Ghedina frequently appear in the Italian and European series.

The Ferrari Challenge Trofeo Pirelli continues to go from strength to strength with three continental series and around 150 cars doing battle on the world’s most beautiful circuits each year. In all, over 1,000 drivers have competed in the Ferrari Challenge Trofeo Pirelli since 1993, many of whom have gone on to excel in high-profile GT championships, signalling the Ferrari series as a hothouse for talented closed-wheel drivers.

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1993 Masterpieces