Ferrari the strongest brand in the world
Brand Finance awards Ferrari second successive year
Maranello, 18 February – Once again this year, Ferrari is the strongest brand in the world. That is the finding of Brand Finance, the British company, a leader in brand evaluation, which today published the annual Global 500 report.
Calculated on the basis of criteria such as financial revenue, but also elements such as fame, customer loyalty and the quality of human resources, the classification saw the Prancing Horse brand take the prize ahead of international colossi such as Coca-Cola, Goole, Hermes and Disney.
“I am pleased and proud of this recognition, which we have been given for the second consecutive time,” said Luca di Montezemolo, in Modena for the reopening ceremony for the Museo Casa Natale Enzo Ferrari di Modena. “I am particularly pleased the announcement was made today, as we remember the anniversary of the birth of our Founder and just as we are approving at the end of our Board Meeting this afternoon, record financial results for 2013, and great efforts in terms of technological investment.”