HY-KERS vettura laboratorio continues arousing interest all over the world
Maranello, 05 March 2010 – The extraordinary interest in the HY-KERS vettura laboratorio presented in Geneva last Tuesday goes on. After the car had conquered the front pages on the most important dailies such as Financial Times, Daily Telegraph, Sole 24 Ore and many more, but also reportages about the car on TV and on the radio, the “Green” car from Maranello is still a main protagonist in the international media. Today’s Daily Mail talks about the hybrid car in Geneva: “Hybrid Italian V12 steals the show”, while The Sun writes: “the craziest car in Geneva is the Ferrari hybrid, for which the Prancing Horse even abandoned the traditional Red using a splendid Green instead …”. Israel’s Jerusalem Post dedicates a whole section to the vettura laboratorio in its Business section, where an article about the Motor Show can be found, underlining that the Ferrari HY-KERS somehow became the symbol of the whole Show. Meanwhile Canada’s Edmonton Journal concentrates on the Green car from Ferrari, which can also be found everywhere on the internet by just looking up the words “Green Ferrari” or “Hybrid Ferrari” in the main search engines to generate millions of results.