Web & social media
Ferrari.com is the official portal to the Maranello marque, the place on the Web through which owners, enthusiasts, fans and the simply curious can learn all there is to know about Ferrari, its products, its past and its present. It is laid out in different sections, which cover all areas of activity, as well as offering exclusive services. Ferrari.com is available in several languages, depending on the sections. For example, GT and Sports Cars, dedicated to the road cars of yesteryear and today, is translated into seven languages, including Chinese and Japanese; the second section, relating to Formula 1 is available in Italian, English and Spanish.
The three year period 2010 – 2012 has seen a marked rise in the number of page visits at ferrari.com, going from 25 million to over 32 million. At the same time, there has been strong growth in terms of views of video content shown on the Ferrari YouTube channel, from just over 4 million to almost 19.
Ferrari also has a significant presence in the world of social media, from Facebook to Twitter, from Google+ to Pinterest. Today, the Prancing Horse has over eleven million fans on Facebook, and has just reached the half million mark when it comes to followers of @insideferrari, the Scuderia’s official Twitter account, which puts out the latest news about the most successful team in the history of Formula 1 in real time. As well as ferrari.com there are the Ferrari dealership sites, available in 61 markets where the marque is officially present, bringing to over 20 the languages in which one can get close to the world of Maranello: a real Ferrari web on the Web.