Ferrari and Maserati dealer opens in the Philippines, launches two new models
Manila, 1st of March 2012 – Autostrada Motore Inc., the first importer-distributor of Ferrari and Maserati in the Philippines, officially opens its door today on 32nd & 4th Crescent Park West, Bonifacio Global City, Taguig City. The showroom was inaugurated together with its factory certified service center.
Mr. Herbert Appleroth, President and CEO of Ferrari Asia Pacific, Mr. Simon Inglefield, Head of Region, Ferrari Asia Pacific Other Countries, Mr. Gaetano Marino, Regional Sales Director for South East Asia Pacific of Maserati and Mr. Wellington C. Soong, Chair and President of Autostrada Motore Inc. were present to welcome media and VIPs, including the guest of honor, Amb. Luca Fornari, the Italian Ambassador.
“We are very excited that our plan to open a Ferrari and Maserati dealership has finally come to fruition. It has been a challenging task to bring two premium supercar brands here but it is worth it. In a way, we have finally arrived,” said Autostrada Motore Inc Chair & President Mr. Wellington C. Soong. “ As the official dealership for the Ferrari and Maserati, we are aligned with the new corporate identity, which reflects passion, technical excellence, and unique style of the brands. As part of a worldwide network of Ferrari and Maserati dealerships, Autostrada Motore Inc. ensures customers that they will receive only top-of-the-line customer service to match the legendary performance, technology, and style of their cars.”
Mr. Herbert Appleroth said, “As Ferrari’s international presence continues to expand, it gives me great pleasure to open a new dealership in the Philippines. Naturally the entire range will be available on this market, imported by Autostrada Motore Inc, the partner we've chosen and who shares with us the passion for Ferrari and its values.”
During the ceremony, two models were unveiled - - - the Ferrari 458 Italia and the Maserati Granturismo MC Stradale. The 458 Italia is a combination of functionality and style aimed at guaranteeing optimal performance and visual impact. It continues the classic Maranello 8-cylinder engine tradition but with exceptional fuel consumption and emission levels, laying the foundations for the Ferraris of the future without losing touch with its roots. The Ferrari personalization program will support the client to uniquely configure their new Ferrari. “The Maserati Granturismo MC Stradale is considered the first street-legal Maserati car. It is the first to be equipped with light and powerful carbon-ceramic brakes, the first to use advanced electronics that minimize gearshift, the first to top 300 km/h, and the first road-going Maserati to have a dedicated Race mode,” as per Mr. Gaetano Marino, Regional Sales Director for South East Asia Pacific of Maserati. The Stradale completes the Granturismo range as the most powerful performance model. Ferrari is a premium sports car manufacturer with its headquarters in Maranello, Italy. The marque is renowned the world over for its success in racing, particularly Formula One.
Maserati is a luxury car brand based in Modena, Italy. It has produced award-winning coupes and sedans such as the GranTurismo, GranCabrio and Quattroporte.