Maranello, 9 November - Andrea Perrone has become the new head of brand direction at Ferrari, reporting to the CEO Amedeo Felisa.
Perrone will be in charge of all licensing and retail activities, along with new initiatives to strengthen and develop Ferrari’s Brand Equity.
A 41-year-old law graduate, Andrea Perrone has a background in consulting but he has spent much of his career at the Brioni group.
Indeed, at Brioni he rose through the ranks until he became the CEO of the group and its subsidiaries.
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