The Concept
In 1997 Ferrari introduced its Formula Uomo initiative at its Maranello HQ, with the aim of providing its staff with the best possible working conditions. Formula Uomo puts Ferrari employees firmly at the heart of the company and is symbolised best, according to Montezemolo, by "the tree-lined road, Viale Enzo Ferrari, inside which runs the entire evolution of the site."
Ferrari's aim was to develop an innovative factory by creating a well-organised, ecological environment that would continually stimulate and motivate those who work there. "We are very pleased with what we have done," says Montezemolo, "because it is the result of unity, passion and determination, based on total innovation and with the maximum attention paid to the workplace, the product, marketing and trends."
Ferrari knows that the best performance is only achieved if employees feel empowered and appreciated. Ferrari also believes that the quality of its cars cannot be separated from the lives of the people working at the Ferrari plant. That's why the working environment and welfare of the people working there are the most important priorities.
The Ferrari plant is a model work environment. The philosophy behind the creation of Ferrari's production areas dictated that buildings and their functions should be designed with the needs of employees firmly in mind. This philosophy became known as Formula Uomo. Consequently, the newly renovated Ferrari complex now combines carefully designed lighting systems, green areas (there are over 100 trees along the roads around the factory), a new restaurant, climate control, noise damping, and special measures aimed at reducing environmental impact, with advanced technologies. The Ferrari complex was specifically designed to architecturally reinforce the synergic relationship between work and results.
Ferrari employees also benefit from an extensive range of education, fitness and wellbeing programmes. Formula Benessere raises health awareness and offers specialist check-ups, while Formula Benessere Junior aims to foster an early interest in sport, fitness and wellbeing in employees’ children. Language lessons are also offered, along with an ongoing training programme covering both the professional development and the specific interests of employees.
And as a result, Ferrari believes that visitors to the Maranello factory will discover not only innovative cars, but a world of ecological and technological research, carried out by people making the best possible use of their talents and passion.