World-class Ferrari Showroom opens in Pudong, Shanghai, China
Shanghai, 12 October – Ferrari has opened a new showroom on Century Avenue in the Lujiazui Financial District of Pudong, Shanghai. As the company’s largest brand and automobile showroom in mainland China, the opening of the showroom marks another milestone of Ferrari’s business development in China market.
Perfectly situated in the Lujiazui Financial District, the showroom faces the acclaimed "Oriental Champs Elysees" – the Century Avenue. This showroom, the first of its kind in China with two stories, one dedicated to Maserati, spans a 1,071 m2 exhibition area. With a neat and modern all-glass facade, the showroom vividly displays the complete Prancing Horse range, with the FF, 599 GTB Fiorano, 458 Italia and California visible to every passing pedestrian and automobile on Century Avenue.
On the day of the inauguration, a traditional Chinese ceremony was followed in accordance with local custom, with festive lion dancing and drum performances for good luck. While congratulating the Chairman of Ital Auto, Mr. Teo Hock Seng, on the opening of the showroom, Mr. Edwin Fenech, President and CEO of Ferrari Greater China, showed optimism about the brand's future in China, "With effect froml June 30, 2011, the Greater China region has become Ferrari’s second largest market worldwide. The showroom in Pudong will enhance our outstanding network and offer Ferraristi a unique experience and superior services."