Ferrari in China
From the first Ferrari up today
The first Ferrari has been sold in Beijing in 1993, when the first Chinese customer decided to get the car he had dreamt of since he was a child when he saw the picture of a Ferrari.
The Company’s real commercial entry happened in 2004 with a joint venture and in a short time China became the second biggest market in the Asian-Pacific region with more than 200 cars sold in 2008, with a two-digit growth over a year with more than 500 owners and a dealership network in ten of the most important cities: Shanghai, Beijing, Guangzhou, Shenzhen, Dalian, Qingdao, Hangzhou, Chengdu, Chongqing and Nanjing.