What's this and why
Ferrari has a long history in publishing. As far back as the 1930s, in fact, Enzo Ferrari began publishing a magazine listing the results achieved by his Scuderia. After the foundation of the company that bears his name in the post-war years, he began publishing a special magazine that recounted the news from each new season and which would become renowned simply as "the Yearbook". At one point this tradition was interrupted but was then revived after Luca di Montezemolo's return to Ferrari, under the editorship of Antonio Ghini. Later, the Chairman asked Mr Ghini, who had been communications and brand director at the company for many years, to create a publication that go one step further by providing Ferrari clients and enthusiasts with an intimate glimpse into the stories of the past, everyday happenings not revealed to the regular media, and plans for the company's future.
The result was that the first issue of The Official Ferrari Magazine was published, in collaboration with leading lifestyle publisher Condé Nast, in the summer of 2008. The large format 280-page Yearbook is still published at the beginning of December each year, but is now flanked by three supplementary issues in the course of the year, all of which are packed with news and interesting articles about the firm (180 pages per issue in same 300x240mm format as the Yearbook). This is The Official Ferrari Magazine, the fourth issue of which we are presenting here.
Each issue (December is followed by March to mark the Geneva Motor Show, May for the Monaco GP, and September for, on alternate years, the Paris or Frankfurt Motor Shows) tackles a specific theme, lending the Magazine added value as a contemporary monograph. The first issue covered the various signs and symbols to be found in the Company and in the world around us. The second covered language and the third, being the Yearbook, provided a detailed review of the 2008 season. The theme of this fourth issue is colour.
The Official Ferrari Magazine is reserved for Ferrari clients in the first three years of ownership and for those awaiting delivery of their cars. Exclusivity is thus a prerogative of this publication and we will therefore be presenting only certain sections on the site. Although it is created for our clients, subscriptions covering four issues per year (one being the Yearbook) of The Official Ferrari Magazine are available at a cost of €250. Further information below.